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What is culture?
Cultural insights Navigating Cultural Understanding in International Sales and MarketingDid you ever had the experience a deal slipped through your fingers, leaving you scratching your head, wondering what just happened? If you’re involved in international sales and...
Decoding business culture Netherlands and Belgium
Cultural insights Navigating Cultural Understanding in International Sales and MarketingAt first glance, the Netherlands, and Belgium might look like two peas in a pod. They share a border, some history, and even a language, so expanding your business into both should...
Bridging the Digital Divide
International Marketing Addressing the challenge of reaching audiences in different regions Addressing the challenge of reaching audiences in regions with varying levels of digital access. Discussing inclusive strategies that ensure marketing efforts are equitable and...
How to choose an international marketing agency
International Marketing How to choose an international marketing agencyIf “Emily in Paris” has graced your Netflix watchlist, you’ve witnessed the quintessential culture clash comedy, a tête-à-tête of the American go-getter spirit with the French "je ne sais quoi"....
A Halloween Horror Story
Case story It was a dark and stormy Thursday…Just before Halloween, the kind of night when the wind whispers through your CRM and shadows move across your KPI dashboard. That’s when the call came in.On the other end of the line: a Dutch company caught in a full-blown...
Building trust in an international setting
Cultural insights How Building Trust Drives Success in Global Marketing StrategiesAs every sales person knows, in international business, where transactions span across countries and cultures, trust becomes the cornerstone of any successful strategy. Trust is not...
One size fits all?
10 September 2022 Culture Insights One size fits all? Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.A person's background and culture determine how they deal with problems....
Product-Market-Fit
Expanding into international markets requires thorough research. A good product-market-fit is essential for successful exports. Does your company fit into the new market, and how do you research it? Read the 5 steps for a product-market-fit.
Closing the age gap
The age group +55 and +65 are rising in the use of digital channels for social contact, shopping, searching etc. These numbers will keep rising in the next decades
GERMANY E-COMMERCE TREND 2020
Germany is leading in online sales of fashion and accessories. The figures in the first two weeks of this month show an increase, especially in this sector. When you look at the largest webshops in Europe, we will find Zalando.de second place, just after Amazon.de....
Echte interesse uit het buitenland
Hoe kun je vaststellen of er daadwerkelijk interesse is vanuit het buitenland? Hoe weet je of er kansen zijn voor jouw bedrijf op internationale markten?