by Ionmoon | Dec 15, 2022 | Cultural Intelligence, International Marketing Trends
Building Trust in an International Setting Cultural insights How Building Trust Drives Success in Global Marketing Strategies As every sales person knows, in international business, where transactions span across countries and cultures, trust becomes the cornerstone...
by Ionmoon | Sep 23, 2022 | Cultural Intelligence, International Marketing Trends
One size fits all? Culture Insights One size fits all? Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.A person’s background and culture determine how they deal with...
by Geddy | Oct 20, 2020 | Cultural Intelligence, Digital Analytics Deep Dives
Closing the age gap During the COVID pandemic and the lockdowns, we saw a rise in online shopping behaviour in the group “silver surfers”. (Source Google Insights-Germany) Since the pandemic in a country like Germany, more than 9.5 million people of 55+ shopped online...
