ABOUT
I’m Geddy
Strategy is great.
But a strategy rooted in real-world insight?
That’s powerful.
WHAT I DO
I help international companies turn marketing data and cultural nuance into smart, human-centred strategy.
I’ve been in digital marketing since 1999—long before SEO was a buzzword and websites still had hit counters. Since then, I’ve helped businesses across industries understand how people search, behave, and connect online. Today, that journey continues—with new tools, smarter data, and AI-enhanced insights that make it easier than ever to spot real opportunities and avoid costly missteps.
Through IONMOON, I advise and train international companies expanding into Europe—especially in markets like Germany, the Netherlands, Scandinavia, Belgium, and France. Whether we’re unpacking analytics, refining positioning, or exploring how AI can support smarter and more innovative content strategies, I keep one foot in the numbers and the other firmly in the real world of Human behaviour, culture, and communication.
HOW
I’m not an agency. I’m a strategic partner.
I don’t run your campaigns—I empower your team to do it better.
Here’s how I support my clients:
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Strategic Marketing Consulting
Clear, personalised guidance on market entry, positioning, and message refinement across European markets. -
Training & In-House Workshops
Practical, energising sessions that sharpen your team’s skills in digital strategy, cultural marketing, search behaviour, and analytics interpretation. -
Analytics & Insight Sessions
I help you make sense of the numbers and turn them into real, human insights that drive smarter actions. -
Localization & Content Audits
Is your message landing in the right way, in the right place, with the right tone? I help fine-tune your approach for local resonance.
SOME CLIENTS I WORKED WITH
Royal Duyvis Wiener
Cultural insights in analytics. Worldwide clients
Tegen Kanker
Charity raising funds to fight cancer
Fawic
Focus on marketing strategy in EU, especially Germany
Teaching & Speaking Are in My DNA
I’ve been leading workshops and training sessions since the early days of the web, starting in 1999, when I first stepped into the world of digital marketing. Over the years, I’ve taught on a wide range of topics: from early SEO, SEA and content strategy to today’s big conversations around AI, cultural analysis, and cross-border growth.
From 2010 to 2017, I taught at Google’s international boot camps, helping startups and marketers across Europe level up their digital strategy. I’ve also created course materials for LOI (distance learning), and I lectured at Saxion University—both in the Digital Marketing track of the Commercial Economics department and within the International Business curriculum.
These days, my teaching is more hands-on and tailored to real-world business needs. I regularly deliver:
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Workshops on export strategy to Germany
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Sessions on international market research and marketing planning
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Training for international entrepreneurs entering the Dutch and broader European market (including for Ukrainian businesses and startups)
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Spoke at the MAS ( Marketing Analytics Summit) on cultural analysis and how it shapes business decisions across borders
And when I’m not training in-house teams or university classrooms, I’m often on stage at conferences and events, speaking about:
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Cross-border marketing strategy
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The evolving role of AI in international marketing
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Search behaviour across cultures
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How to turn analytics into real human insight
I love simplifying complex things, starting fresh conversations, and helping teams understand not just what to do but why it matters.
Why I Chose Consulting Over Scaling
I built and led a thriving agency, growing the team to 14 people and delivering international success for our clients. But in time, I realised I’m at my best when working closely with people, not managing projects, but shaping ideas, solving challenges, and transferring knowledge. That’s why I chose to step away from agency life and build a business around consulting, training, and speaking, and I haven’t looked back since.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus. Nulla accumsan eros nec sem tempus scelerisque. Morbi tincidunt risus magna, posuere lobortis felis. Donec at vehicula risus. Cras vel sollicitudin ipsum. Etiam tincidunt placerat enim, a rhoncus eros sodales ut. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus. Nulla accumsan eros nec sem tempus scelerisque. Morbi tincidunt risus magna, posuere lobortis felis. Donec at vehicula risus.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus. Nulla accumsan eros nec sem tempus scelerisque. Morbi tincidunt risus magna, posuere lobortis felis. Donec at vehicula risus. Cras vel sollicitudin ipsum. Etiam tincidunt placerat enim, a rhoncus eros sodales ut.
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Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus. Nulla accumsan eros nec sem tempus scelerisque. Morbi tincidunt risus magna, posuere lobortis felis. Donec at vehicula risus.
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Nulla accumsan eros nec sem tempus scelerisque. Morbi tincidunt risus magna, posuere lobortis felis. Donec at vehicula risus.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus. Nulla accumsan eros nec sem tempus scelerisque. Morbi tincidunt risus magna, posuere lobortis felis. Donec at vehicula risus. Cras vel sollicitudin ipsum. Etiam tincidunt placerat enim, a rhoncus eros sodales ut.